by Chas Bonner
Recently, we were asked to review a business plan that has real applicability to agriculture, primarily cattle, dairy, and poultry. It is a novel method to disinfect meats and dairy that are the main transmitters of foodborne illnesses. Because of the newness of the product line, we cannot divulge names or identities. Suffice it to say however, it has real promise in that it can disinfect almost anything without having to transport a lot of liquid chemicals as is done presently. Essentially, the process uses salt and water in brine which is then supercharged with a patented electrical element that produces a disinfecting acid.
To determine market potential, we then researched the subject of foodborne illness, and found much data in the Centers for Disease Control---www.cdc.gov---a real shocker.
CDC believes there are 76,000,000 (Yes, 76 million) cases of foodborne disease annually in the U.S, resulting in over 5,000 deaths, and countless lawsuits of producers. Most of the cases are attributed to well-known causes---Salmonella, e coli, and campylobacter, but often the causative pathogen cannot be identified which makes it even more difficult to prevent or treat.
The cost to the food industry to keep food clean and pathogen-free is staggering. For instance, in the dairy industry, every day all systems that carried milk must be flushed, disinfected, usually with chlorine based liquids, rinsed, and prepared for the next milking. It is a four-step process.
By contrast, using the electrolyzed water produced by this company, those milk cleaning processes are reduced to one---a real saving to the dairy. Furthermore, all meat products, a much larger industry, can use the same low-cost disinfecting process which not only reduces illnesses, but also adds to storage time.
Yet another exciting example that “One man’s problem is another man’s opportunity.”
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